Founder & Operator
Cliff Morgan
Cliff Morgan is Chief Growth Officer and Board Member at Kenetik — the most scientifically advanced ketone energy beverage on the market — and the founder of $99 TRT Club, a DTC men's health telemedicine platform operating across 42 states.
Before his current ventures, Cliff founded G FUEL in 2012, pioneered the esports energy category, and led its private equity exit in November 2023 via a Piper Sandler process.
“I didn't follow a category — I built one. That's the only playbook I know.”
The Story
Wall Street
Began career in finance, developing the capital markets expertise and deal instincts that would later underpin every venture he built.
Rockwell Asset Management
Founded Rockwell Asset Management, a boutique investment firm. Scaled and sold the business in 2006 — his first successful exit.
Gamma Labs
Founded Gamma Labs, the parent company behind G FUEL, identifying an untapped white space at the intersection of gaming culture and functional nutrition.
G FUEL Launch
Launched G FUEL and pioneered the esports energy category — before "esports" was a household word. Built the brand from zero through authentic creator partnerships and community-first marketing.
Category Dominance
Grew G FUEL to become the #1 gaming energy brand in the world. Named to the Inc. 5000 seven consecutive times. EY Entrepreneur of the Year finalist twice. Collaborated with Dr Disrespect, FaZe Clan, and hundreds of the world's top creators.
PE Exit
Led a full company sale via a Piper Sandler-run process to a private equity acquirer — a landmark exit validating over a decade of category creation.
Kenetik — CGO + Board
Serving as Chief Growth Officer and Board Member at Kenetik, driving growth for the most scientifically advanced bioidentical D-BHB ketone beverage on the market, backed by 5 patents.
$99 TRT Club — Founder
Founded $99 TRT Club, a DTC men's health telemedicine platform making testosterone replacement therapy accessible and affordable. Now operating across 42 states.
Current Ventures
Kenetik
Bioidentical D-BHB ketone beverages backed by 5 patents. The cleanest, most effective ketone energy on the market.
Visit Site$99 TRT Club
DTC men's health telemedicine platform making testosterone replacement therapy accessible and affordable across 42 states.
Visit SiteWork Together
Investor, operator, or brand partner — if you're building something real, let's talk.